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"Imagine a future passenger experience. One that considers both consumer needs and trends in society. One that draws from the next generation of technologies that are changing the flying game. One in which the flying experience reflects air transport's environmental responsibility and thus looks for inspiration from nature.
"This is what Airbus designers are busy imagining with the Airbus Concept Cabin: A holistic, future-oriented approach inspired by nature. I discussed this in a TED talk I delivered at TEDGlobal this past June.
"The approach is presented in our award-winning "Flying Green Experience" showcase in Hamburg and the amazing Autodesk gallery in San Francisco. These demos offer a platform for discussion and the growth of fresh ideas -- ideas about eco-efficiency combined with eco-effectiveness, and aimed at making sustainability not just another buzzword but something that makes future cabin innovations worth doing."
"As we envisioned our future air transportation we needed to consider how technology could help us to combine both passenger comfort and operational efficiency.
"We consulted technology experts, futurists and also experts from other industries for their insights, while staying close to our philosophy: "inspired by nature."
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